Legacy Verified vs New Meta Verified Accounts
Legacy Influencers and other notables aren’t to happy about the new meta verified program. One celebrity said that it is taking away the value of the blue tick that was originally meant for verifying accounts as authentic. In the past, the blue verification was a symbol of status representing a person’s social influence, popularity, and authenticity, and only those who deserved it could get it.
However, with Instagram’s recent meta update, the blue verification has now been made accessible to all, and all one has to do is purchase it. Many celebrities and influencers are not happy about this development, arguing that it’s now meaningless to have a verified Instagram account because everyone can now get a blue tick, even if they aren’t real or influential.
From a business perspective, having a verified Instagram account has several benefits, such as increased visibility, credibility, and access to more followers. It’s no wonder, then, that many people are rushing to buy the blue tick. However, celebrities and influencers who have earned their verified status feel that their hard work and authenticity are being belittled by people who haven’t deserved it.
The problem with selling a verified account is that it makes it difficult for brands and users to distinguish between accounts that are genuinely influential and accounts that have bought their way into the influencer space. The blue ID was previously a means of identifying accounts that could be trusted, but that trust has been undermined by the ability to purchase it.
Some celebrities and influencers have even threatened to boycott the Instagram verification program until they reassess the new feature. They feel that the platform is now prioritizing profit over authenticity and is devaluing the status of verified accounts.
In conclusion, the new verification feature on Instagram has created a rift among celebrities and influencers, many of whom feel that it no longer holds any value. While purchasing verification may give a quick boost to one’s status, it doesn’t necessarily translate to real social influence or credibility. Instead, the blue tick should be earned through hard work and authenticity, and Instagram needs to recognize this to maintain its integrity. We will have to wait and see if Meta changes its policies or not.
